Customer Development Manager

Who we are

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry. 

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Opportunity

Mission:

Reporting directly to the Commercial Director, the Customer Development Manager drives customer growth and supports commercial decision-making through data-driven insights.

This role leads customer planning and performance while also managing and developing a Graduate Research Analyst, ensuring high-quality reporting, insights, and analytical support to the business. The role plays a key part in elevating both customer strategy and internal analytical capabilities.

What you'll get to do

Customer Strategy & Commercial Performance

• Co-design, execute and monitor Net Revenue Growth Management (NRGM) initiatives to improve top and bottom line
• Lead the key account planning cycle, including customer segmentation, resource allocation, and performance monitoring
• Partner with commercial teams to strengthen customer strategies and identify growth opportunities
• Monitor and manage grey market activities to protect brand equity
• Support commercial operations related to trade allowances, commercial conditions, and sales force communications

Team Leadership & Development

• Manage and develop a Graduate Research Analyst, providing clear direction, coaching, and regular feedback
• Oversee delivery of high-quality reporting, dashboards, and analysis to support business decision-making
• Build the analytical capability of the team, ensuring strong data accuracy, consistency, and storytelling
• Set priorities and ensure alignment of the analyst’s work with business and commercial needs
• Create opportunities for exposure to senior stakeholders, supporting the analyst’s development

Insights, Reporting & Business Support

• Translate complex commercial and customer data into clear, actionable insights for senior stakeholders
• Oversee preparation of monthly and quarterly reporting, ensuring accuracy and clarity
• Identify trends, risks, and opportunities across sales, margins, and customer performance
• Support budgeting, forecasting, and business case development in partnership with Finance
• Drive continuous improvement of reporting tools, dashboards, and processes

We'd love to meet you if you have

Experience: 5+ years in customer development, key account management, trade marketing, revenue management, or similar roles within consumer goods, retail, or consulting

Education: Degree in Business Administration, Engineering, or related field

Languages: English

Competencies:

• Strong leadership and coaching capability

• Commercial acumen with a customer-first mindset
• Advanced analytical skills with strong storytelling ability
• Ability to operate at both strategic and operational levels
• Stakeholder management and influencing skills
• Strong understanding of financials and planning processes

Specific Knowledge Required:

• Advanced use of Microsoft Office, particularly Excel
• Experience with data visualisation tools (e.g., Power BI, Tableau)
• Database management (Access or SQL) and data tools (R, SPSS, SAS) are highly valued

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. 

WHAT YOU’LL LOVE ABOUT US