Global Head of - Media Data

The Opportunity

Location: Barcelona 
Language: English (mandatory) 

• smarter investment decisions
• advanced performance measurement
• scalable AI and data use cases

• Global Paid Media Data Manager
• Global Social Data Data Manager
• Global Media Data Product Manager
• Global Media Tracking Manager

• media analytics
• data governance & tracking
• data products

What you'll get to do

1. Media Data Strategy & Transformation

• Define and lead the global Media Data strategy and roadmap
• Position media data as a strategic asset supporting business growth and transformation
• Build a long-term vision integrating:

• Lead end-to-end media measurement strategy, including:
• Oversee econometric and advanced analytics approaches to:
• Drive the evolution towards holistic, cross-channel performance measurement

• Define and enforce global media data standards, including:
• Ensure data quality, consistency, and scalability across all markets and platforms
• Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem

• Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
• Define roadmap, use cases, and prioritization based on business value
• Ensure delivery of self-serve, high-quality analytics assets
• Drive adoption of data solutions across brands and markets

• Transform complex analyses into clear, actionable business recommendations
• Build strong narratives linking:
• Act as a trusted partner for senior stakeholders on media investment decisions

• Act as the key interface between Business, Media, Tech, Data, and external partners
• Collaborate with:
• Align stakeholders around a shared measurement and data vision

• Build and lead a high-performing team of media data experts
• Develop capabilities across:
• Create a culture of excellence, ownership, and innovation

We'd love to meet you if you have

• 12+ years in media analytics, data, or digital performance roles
• Strong experience in advanced measurement (MMM, attribution, econometrics)
• Proven track record managing complex, cross-functional programs
• Experience leading teams and building data capabilities at scale
• Background in consumer goods, beauty, or luxury is a strong plus

• Deep understanding of:
• Strong analytical background (econometrics, statistics, modeling)
• Experience with:

• Strategic thinker with strong business knowledge
• Ability to translate complex data into impact for business stakeholders
• Excellent communication and influencing skills
• High capability to manage multiple projects and stakeholders simultaneously
• Strong collaboration mindset across business and tech teams

• Business-driven and impact-oriented
• Data expert with strong pragmatism
• Curious, forward-looking, innovation-driven
• Hands-on when necessary, but operating at strategic leadership level

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. 

A few things you'll love about us