Regional Media Senior Manager - LATAM
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The Opportunity
The Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region. This role requires a forward-thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.
What you'll get to do
- Media Strategy & Planning
- Design and implement regional media strategies aligned with global objectives and local market needs.
- Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.
- Budget Management
- Manage and optimize a significant media budget, ensuring ROI and efficiency across channels.
- Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.
- Performance & Analytics
- Define KPIs and measure campaign effectiveness using up-to-date analytics tools.
- Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.
- Agency & Partner Management
- Lead relationships with media agencies, vendors and digital platforms.
- Negotiate contracts and ensure compliance with brand standards and regional regulations.
- Cross-Functional Collaboration
- Work closely with marketing, e-commerce, and PR teams to ensure integrated campaigns.
- Align with global media teams to share best practices and leverage synergies.
We'd love to meet you if you have
- Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
- 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
- Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.
- Proven ability to manage large budgets and deliver measurable results.
- Excellent negotiation, analytical, and project management skills.
- Fluent in English and Spanish or Portuguese; additional languages are a plus.
A few things you'll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Puig aplica políticas de igualdad en sus oportunidades de empleo, por lo que toda persona que solicite un puesto de trabajo y esté adecuadamente calificada será considerada, independientemente de su raza, color, religión, género, identidad de género, orientación sexual, origen nacional, etnia, edad, grado de discapacidad, estado civil, condición de veterano de guerra o cualquier otra característica protegida por ley.
En Puig buscamos constantemente a personas entusiastas y comprometidas procedentes de un amplio abanico de entornos y campos de experiencia para que se unan a nuestro equipo. Creemos que crear un entorno inclusivo en el que todo el mundo se sienta bienvenido, valorado, implicado y empoderado fortalece nuestro negocio y fomenta una cultura que nos inspira a trabajar duro, a desafiarnos a nosotros mismos y a ser innovadores en nuestra forma de pensar. Además, creemos que la diversidad del conjunto de nuestra plantilla nos hace más fuertes como compañía y nos permite servir mucho mejor a nuestros clientes en todo el mundo.