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How to write a cover letter: structure, tips, and examples

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Want to Work at Puig? Here’s How to Write a Standout Cover Letter – Step by Step.
A cover letter is more than a formality, it’s your chance to make a meaningful first impression. It complements your resume by telling the story behind your experience — and why you’d be a great fit for Puig.
Taking the time to write a tailored cover letter shows genuine interest both in the rol in Puig.
It’s a simple yet powerful way to show what makes you unique. Because when it comes to landing your dream job, the little things can make a big difference.

What is the difference between a CV and a cover letter?
While both documents are essential when applying for a role, they each serve a different purpose.
Your CV is a clear and structured overview of your professional journey. Think of it as a snapshot of your career so far; objective, concise, and focused on the facts.
Your cover letter, on the other hand, is where your personality and motivation come through. It’s your chance to speak directly to the recruiter, share why you’re excited about the role, and explain what draws you to Puig. It’s where you connect the dots between who you are and what you can bring, beyond what’s on your CV.
Together, these two documents tell a fuller story: your skills, your potential, and most importantly, your why.
How to structure your Cover Letter to make it shine?
We’re here to help you craft a clear, confident cover letter that reflects who you are and makes a strong first impression. With the right structure and a touch of personality, your cover letter can truly stand out.
- Contact information
- Full name
- Phone number
- Professional email address
- City of residence
- Link to your LinkedIn profile or online portfolio
Make sure your information is accurate and up to date. A small error could mean missing out on valuable opportunities to connect.
- Date and formal greeting
Include the date when you submit your cover letter, and make sure to address it to the hiring team or the HR department. If you know the name of the recruiter, personalize your greeting.
- Introduction
Start by introducing yourself and the role you’re applying for. Show genuine enthusiasm and let your personality shine through. We want to understand what drew you to this opportunity, so feel free to mention how you discovered the role.
- Crafting the Main Message
In this section, you should answer the key questions every recruiter wants to know:
- Why do you want to work for Puig?
Show that you have thoroughly researched the company. Emphasising how our core values—such as Restless Curiosity, Contagious Enthusiasm, Fairness and Respect, Entrepreneurial Audacity, and Shaping Tomorrow—align with your own can help convey a genuine connection and strengthen your motivation. Also, highlight projects, or achievements you admire and that align with your profile.
- What can you contribute?
Think about how your strengths align with what the team needs—and how you can help us go further, together.
- Why you?
Stand out by showing the unique value you bring. Let your experience tell a story that sets you apart.
Don’t hesitate to show who you are beyond your resume. Whether it’s a hobby you’re passionate about, an extracurricular activity, or a competition you’ve won, these experiences reflect more than just interests — they reveal soft skills and help us get to know the real you.
Tips for Writing a Cover Letter
Here are some practical tips to help you stand out from the crowd:
- Don’t just repeat your resume: Offer a brief summary that frames your application and highlights what matters most for the role.
- Show genuine interest: Connect your motivation directly to Puig and the position you’re applying for. Make it clear why you want to join our team.
- Use concrete examples: Highlight measurable results from your past roles. Quantifiable data and accomplishments always add value.
- Personalize the design: Dare to stand out with an attractive visual design that reflects your role, without losing professionalism.
A well-structured, personalized cover letter make the difference between going unnoticed or landing that professional opportunity you’ve been aiming for. Take your time, be authentic, and share what makes you unique.
At Puig, we believe in the joy of belonging. We are a community of creators, thinkers, doers, and innovators united by a shared passion for building Love Brands and making a positive impact. If you're ready to bring your energy and enthusiasm to a place where you can truly thrive, we invite you to explore our opportunities. Welcome to Puig—where your journey begins.