Communications Manager - Carolina Herrera (Fashion)

The Opportunity

Manage the company's global communications and special projects aligned with the company’s business objectives and profitability goals. Support all of House of Carolina Herrera (across Fashion, Beauty, Licensees) policies, objectives, and initiatives to ensure development and implementation of cohesive, innovative communications programs adhering to global brand guidelines.

What you'll get to do

Global Communications:

• Participate in annual/quarterly PR strategy development, translating brand marketing calendars, product launch timelines, and market trends into actionable PR plans.
• Create narratives to pitch to media outlets around collections and brand history.
• Monitor industry trends, competitive PR events and press, and public sentiment to provide data-driven insights for strategy dynamic adjustment.
• Leverage the Creative Director’s relevance within the industry.
• Identify key media titles and partners.
• Build strong relationships with KOL and industry stakeholders
• Assist in execution of communications campaigns across all media platforms (Print/digital) to maximize all storytelling opportunities, collaborating with global PR agencies and in-house teams on creating launch strategies for key events and partnerships.
• Manage global network of agencies for PR and Communication purposes to optimize ongoing global strategic initiatives, organizing timely bi-weekly touch base, monthly reports and bi-yearly global PR meetings.
• Deploy external communications to media and agencies including press releases, media alerts, interview requests and brand statements.
• Support pitching and act as liaison for feature and interview requests
  • Expand awareness and story opportunities globally for brand and Creative Director
• Maintain a keen and timely understanding and relevance in industry related matters.
• Cultivate and establish relationships with media contacts including marketing directors, editors, writers and key opinion leaders.
• Support on activation strategies pertaining to influencer relations in partnership with Director, VIP.
• Support internal communications to share press and brand activity in timely manner on brand and corporate level.
• Support Beauty, Fragrance, and Eyewear with communications strategies, activities and global events.
• Create an influencer strategy and activation plan for collection.

Show, Events and Pre-Collection

• Assist in maintenance of seasonal invitation list for global press, VIP and influencers, in partnership with global PR agencies.
• Liaise with external teams’ respective lists: Wholesale, Retail, Intl PR, Corporate HQ, Institutional, Internal executives.
• Support in press release creation and ensure timely deployment worldwide.
• Leverage all events (branding/wholesale/retail) to maximize local and national press across print and digital opportunities, and ‘One Brand’ opportunities where possible.
• Lead influencer and brand ambassador press strategies and the planning and execution of campaigns alongside internal teams (in the US and abroad)
• Help with management of press days and previews/reviews

Sample Management

• Partner with Logistics Manager, Product Development, Design and across all teams to ensure smooth communication on sample requests, focusing on editorial, beauty (e.g. Fragrance campaign shoot) and VIP requests

Reporting

• Oversee communications portion of Weekly Marketing and Communications report.
• Manage Post-Show/event attendance report and recaps.
• Manage YoY/SoS reporting for key brand moments i.e. Show and Met Gala
• Work alongside the insights team and use social listening tools e.g. Launchmetrics. Lefty to identify and build an understanding of our audiences and trends, synthesizing results and key action items in timely reports.

A reasonable estimate of the current salary is $80,000-$95,000 USD.

We'd love to meet you if you have

• Self-motivated, creative and resourceful individual with deep understanding of global press and fashion creative landscape and innate sense of luxury storytelling extending to beauty and fragrance.
• Strong passion for the luxury fashion industry
• Confident and comfortable in represent the brand internally and externally to key stakeholders and partners.
• Minimum 7-10 years’ experience in marketing and communications, preferably in ready-to-wear or accessories luxury industry
• College Education required.
• Strong communications, interpersonal and relationship building skills; able to work as a team, keen multitasker who can spearhead projects on his/her own with accountability.
• Strong computer skills (MS Office, Fashion GPS, Lefty, Adobe Acrobat a plus but not required)
• Budget/revenue management experience preferred.
• Proactive, Energetic, Curious Out-of-the Box thinker with strong attention to detail and organization skills
• Strong organizational and analytical skills

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. 

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